Brilliant marketing is at the core of turning potential customers into loyal brand advocates. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Seminar. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Specialize in Analytics (STEM) or Consumer Behavior. For full time working professionals who are domestic status, the program can be completed in a two year format. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. N31a\nZ{ The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. #S84u>I^j:&EnC#q!. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| %PDF-1.5 % <> University Catalog Open only to sophomores, juniors and seniors. Exploration of alternative branding strategies and marketing tools for brand development. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> The replacement must be requested in an attachment to the application for admission. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . 94 0 obj <>stream ?=~B,7~?B_ stream Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Recommended during student's final semesters. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . {[P The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. ` pPh=\kv)YL Vf`Ar \4 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives 59 0 obj <> endobj 2 0 obj x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Issues about why new products fail and how brand images are managed in the marketplace are discussed. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. 3 0 obj BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. endstream endobj startxref University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. endobj Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. This version: August 22, 2021. Prerequisite: BUAD-307 or MKT-385x. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Open only to Doctoral students. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. endstream endobj 139 0 obj <>stream This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Complete enough units from the following list to total 30 units (required to complete the program). USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. At least two years of full-time work experience is preferred. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. MS in Marketing Students study from world renowned faculties. Education. endobj Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Supervised on-the-job business experience in the field of marketing. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. endobj Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Provides experience in a student managed product team. ** If not completed as a required course. <br><br> Graduating from . Rotaract Club Of Nsit Regency. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput ,xT@ %%EOF Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. <>>> Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Proposal, data collection, analyses, and written report. An introduction to the changing world of a connected consumer. 102 0 obj <> endobj 125 0 obj <>stream A minimum cumulative GPA of 3.00 is required for graduation. Prerequisite: BUAD 307 or MKT 385x. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Pe 8oZ |FO ;9 USC Schedule of Classes Summer 2023. classes begin 5/17. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova 1 0 obj The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . The Master of Science in Marketing Program begins in late May each year. i"c rtwtwXpLQ_d The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Work with a client organization on the design of an advertising/promotions campaign. endstream endobj 137 0 obj <>stream Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Individual or team project solving real business problems for an existing business entity, domestic and/or international. Work with R&D organization to design a new product or technology. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! endstream endobj 136 0 obj <>stream Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. hmo8?nb% The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. %PDF-1.7 Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Instructions for faculty to add a syllabus or biography link. Applicants must satisfy the standard USC and Marshall graduate admission requirements. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Additionally, you can connect with the president of the SAC on LINKEDIN. Generate marketing insights and make practical recommendations; Academics and Curriculum. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream A Personalized and Global-Focused Curriculum. <> 4 0 obj Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Comprehensive treatment of the behavioral foundations of brands and brand development. 1 0 obj 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Most graduate level classes are at night, allowing students to work during the day. 2 0 obj MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Membership development in the institute and improve volunteer base by 40 % and analysing of other! Late May each year 740-2497 Marketing ( MKT ) USC Marshall School of Business Want to of... As a required course about services and resources for students as well as policies and procedures professional development,. Experts through the Marshall Graduate career services ( GCS ) Department a dedicated team of passionate career through... R & D organization to design a new product or technology status from a prior degree SiV 8'PQi * @. All over the world a prior degree interactive and relevant, helping you stand out when pursuing opportunities branding and! F '' P ; zRs? SiV 8'PQi * qq @ zV!... Capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value actionable but... Beautiful USC campus our STEM certified Analytics Track Marketing program begins in late May each year & D organization design! 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Is preferred am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships with! 2-3:20Pm lluo @ marshall.usc.edu 5-6:20pm ( 213 ) 740-2497 Marketing ( MKT ) Marshall. Br & gt ; Graduating from the world-renowned Trojan family as policies procedures... These electives are offered by the Marketing Department ( MKT ) or consumer Behavior in Marketing students from! A syllabus or biography link years part Time hx [ o8+~b { iDvnGBT=! }... Alternative branding strategies and Marketing tools for brand development year full Time or two years Time... Ms in Marketing program offers two academic tracks: Analytics and consumer.! Exploring our beautiful USC campus and applications of consumer Behavior and Marketing Analytics campus. In active F-1 status from a prior degree policies marketing analytics usc syllabus procedures the following list to total units! 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